From Systems of Record to Systems of Context — Omri Bruchim & Tomer Ast, monday.com
Jul 22, 2026 · 15:58
Omri Bruchim and Tomer from monday.com argue that AI assistants fail to understand users because the bottleneck is understanding, not retrieval—so they are building a 'Monday world model' that precomputes context before the user asks. The system uses two engines: a slow engine that mines weeks of activity into a durable user profile (knows you), and a fast engine that reads recent signals for urgent items (knows your day). This split mirrors neuroscience’s hippocampus-neocortex and data architecture’s lambda architecture. The context is served to their Sidekick assistant, which degrades gracefully by falling back to verified context and compounds as every new day sharpens the profile. The result: Sidekick can answer 'what should I focus on right now' with understanding, not just a list of disconnected bullets.
