AI in GTM at Notion — Flora Liu
Aug 26, 2026 · 21:15
Flora Liu, an engineer on Notion's GTM team, argues GTM is now a distributed systems problem, not marketing ops, and details how Notion built a unified decisioning system across self-serve and sales-assist. Workflows reduce to four questions — what do we know, what should happen next, how to execute safely, did it work — built as Know, Decide, Act, Learn layers. Snowflake computes the profile, DynamoDB serves it in milliseconds, and Notion is the substrate where humans and agents operate on the same context; signals become Temporal workflows. Agents research and draft, humans approve customer actions, and contact-sales forms are untrusted input. After 13 weeks, enterprise reps log more qualified opportunities, and context-aware recommendations made users 63% more likely to take next step.
