Agentic Sites: Building Hyper Personalized Websites — Carlos Sanchez, Adobe
Aug 29, 2026 · 20:43
Carlos Sanchez, principal scientist at Adobe, argues that agentic sites can deliver hyper-personalized web pages in real time by treating the whole site as a corpus and generating only specific blocks. He demonstrates a coffee-machine site that builds a personalized camping page in 1.64 seconds using Google's Gemma 4 on Cerebras at 2,300 tokens per second. Model choice must be evaluated per site for accuracy and speed, he says, showing 1.1 seconds against 4.6 for the runner-up, and this doesn't need a frontier model because work is choosing and arranging blocks. Marketers define personas in natural language, browsing signals feed an 'audience of one' loop for pre-generated recommendations, and a tool builds an agentic site for any URL in less than an hour.
