The Death of Developer Advocates — Stephanie Jarmak, Sourcegraph
Aug 26, 2026 · 18:16
Stephanie Jarmak, agent advocate at Sourcegraph, says developer advocacy isn't dead—the audience is now AI agents that read docs, call APIs, hit errors, and recommend tools. After going from zero commits to 12,000 in a year, Jarmak built CodeScaleBench, ran agents with and without Sourcegraph's code navigation MCP tool, and found failures like a model burning a turn on a guessed parameter. Her GEO experiments recommended Sourcegraph 65% of the time for shopping prompts but zero for the actual pain of breaking downstream services when changing shared libraries, which got a wiki-page suggestion. Her advice: enter MCP registries, keep content fresh, reduce adoption friction, and treat agent advocacy as a curb cut that clears the path for humans too.
