The End of the Static Screen: Architecting Intent-Driven UX — Gus Iwanaga, commercetools
Sep 1, 2026 · 23:19
Gus Iwanaga, product engineer at commercetools, explains why static UIs are giving way to agentic interfaces that assemble themselves at runtime. He walks through how an LLM orchestrator can take a user's natural-language goal, query structured product data, and compose the right components on the fly — a pattern his team now uses instead of hand-coding every screen. The talk lays out the new stack this requires: schema-driven design systems that keep AI output consistent, guardrails and human review to hold quality in place, and intent classified by model rather than clicks. Iwanaga argues that teams who keep designing fixed screens will fall behind, because the future of enterprise software is interfaces generated at request time, adapted to each user and each question they ask.
