Rippling

Forward Deployed Engineering 101 — Kevin Bai, Anthropic, ex Palantir & Rippling Founding FDE

Jul 28, 2026 · 17:48

Kevin Bai of Anthropic, formerly at Palantir and Rippling, argues that Forward Deployed Engineering (FDE) is the go-to-market motion for selling highly technical platforms to non-technical buyers, as Palantir did with its Foundry platform. The key is not building bespoke solutions from scratch but assembling outcomes on a reusable platform of shared primitives; otherwise it becomes a dev shop. FDE targets a specific quadrant: complex product + non-technical buyer, exemplified by Palantir's $4M average contract value vs. ServiceNow's $1.2M and Workday's $600K. Two questions determine need: is your product complex enough to require hand-holding, and do you have engineers who can carry that? AI has made building easy and nearly everything agentic, pushing FDE toward the center of software sales.

Forward Deployed Engineering at Cursor — Pauline Brunet

Jul 14, 2026 · 20:47

Pauline Brunet, VP of Forward Deployed Engineering at Cursor, explains how to build an effective FDE team by mapping customer digital maturity and product customization to the right engagement model—self-service, traditional SaaS deployment, advisory, or embedded transformation. She defines the ideal FDE as a highly technical engineer with strong customer-facing skills, capable of scoping impactful projects, co-developing with customer teams, and feeding insights back to product. Cursor’s FDE team uses a project-based approach, hires experienced unicorns (5+ year software engineers), and structures around geographies, industries, and product SMEs. Best practices include solving the right problem, defining success metrics upfront, keeping scope directional, involving customers at every step, measuring ROI (revenue, cost, risk), and leaving documentation behind. Brunet advises learning fast, pivoting, partnering with system integrators, and not being afraid to say no to mismatched use cases.